Media kit
Work with
the channel
One integration per video, at most, and only things I'd use myself. That restraint is why the audience still listens when I mention something.
7,389,667 thumbnail impressions · 6.0% click-through · 5:10 average view duration — YouTube Studio, 28 days to 27 September 2026.
Audience
Who actually watches
| Where they watch from | Share |
|---|---|
| United States | 93.1% |
| Canada | 5% |
| United Kingdom | 0.6% |
| Germany | 0.4% |
| Denmark | 0.3% |
| Everywhere else | 0.6% |
YouTube Studio, 28 days to 27 September 2026.
An older, highly engaged audience with strong relevance for travel, leisure and premium brands.
Working together
What you can book
60–90 seconds
Integrated YouTube segment
Placed after the opening hook, where retention is highest.
2–4 minutes
Dedicated video
A full segment about the product, where it genuinely fits the subject of the video.
Long-form · on location
Destination film
A video built around a destination, route or experience, filmed on location and presented through a Danish perspective for an American audience.
Best fit for: destinations, tourism boards, and Nordic brands or products entering the US market. Rates on request — priced per expected views on the specific video.
Momentum
The channel is young — and already reaching at scale
The first video went up on 25 June 2026. 54% of every view this channel has ever had happened in the last 28 days, and 4,842 of the subscribers arrived in that same window.
88.7% of watch time comes from people who are not subscribed. YouTube is putting these videos in front of Americans who have never heard of me — 7,389,667 thumbnail impressions in 28 days at a 6.0% click-through rate. Nothing here is recycled audience.
What that means for you
The reach is real and it lands on new people every day — but it is recommendation-driven, so I price per expected views on the specific video, not per subscriber.
For larger campaigns, an agreed performance target and make-good structure can be discussed in advance.
Editorial line
First-partner opportunity
The channel has not featured a sponsor yet. The first partnerships will therefore be selected carefully and must feel like a natural fit for the audience. What I will never take, whatever the fee:
Gambling and sportsbooks
Tonally wrong for this audience, and a legal patchwork state by state.
Crypto and trading apps
My audience is the exact demographic these target. That is a trust break I could not undo.
Supplements and health claims
I am not qualified to stand behind them, and a third of my viewers are 65 or older.
Anything political
The whole channel works because Americans of every stripe watch it together.
Contact
Start a conversation
What are you looking to achieve, and when would the campaign run? I price per expected views on the specific video rather than per subscriber, so tell me the window and I will come back with a number. I reply within 48 hours, and I will say honestly if it is not a fit.
Rico
Danish Guy Reacts
Copenhagen, Denmark
info@danishguyreacts.com
youtube.com/@DanishGuyReacts